One of the biggest questions I hear from coaches, practitioners and healers with a big mission and message is, “Elizabeth, how do I find the clients who will pay, and build my business quickly?”
Why is speaking such a powerful way to market your business?
- Speaking gives you instant credibility. Grab the mic, give good content and you instantly become the Empowered Expert.
- YOU are the one on stage, which positions you as the Divine Feminine Leader you are. (Many are called, but you are the one who is up there!)
- Speaking can dramatically shorten the time to get to “know / like / trust,” which leads to new high-paying clients quickly.
- Speaking is highly leveraged. Instead of marketing 1-to-1, you can present your offers to an entire group.
If you think you need to host a big workshop or wait by the phone for someone to book you, think again. Whether you’re brand new or you’ve been in business for years… with speaking, you create your own opportunities. (And if you’re a hider-outer like I was, you don’t even have to speak in person to get started. ) Here are 5 ways to build your business fast with the power of speaking:
1. Regular teleseminars, hosted by you.
Back in the day I was really self conscious and dreaded being “seen.” So my ONLY two marketing tools were teleseminars and my newsletter. Nonetheless, with every teleseminar I put on, I grew my community (a.k.a my list) by 75-100 people – without having others promote me. How did I do it? I found groups and communities where promotion was welcome (Ladies Who Launch, In Good Company, various NING forums, etc) and became a regular presence, providing great content and tips to members in between teleseminars. You can do the same.
2. Regular teleseminars, hosted by others.
Once you start hosting your own teleseminars and are out there promoting them regularly on Facebook, Twitter and online forums, guess what happens next? Opportunities to share your message with other communities start coming to you. Make it easy for others to book you by posting a list of your talks on a “speaking” page on your website.
3. Local in-person speaking gigs.
Every city or town has groups or venues that need speakers who provide high-quality content and value to their peeps. If you struggle when it comes to finding networking groups, think outside the box: fitness centers, yoga studios, corporate lunch and learns, membership clubs, libraries, metaphysical centers, Meetup.com… the possibilities are endless.
4. Live 2-3 hour workshops, hosted by you. (Also known as a “preview event.”)
Still not convinced that groups in your town need YOU as a speaker? Create your own opportunity by hosting your OWN 2-3 hour “preview” workshop. Tip: Select venues that have active communities and will help you promote, even if you need to invest a small fee for their mailing list. (Though don’t let a lack of experience or perceived promo opportunities stop you – I know one career coach who launched her practice from her living room, by giving a workshop to her friends. You can do this!)
5. Online event, such as a telesummit.
Don’t believe the rumors that telesummits are dead – these virtual speaking platforms are still a fast track to creating credibility, building your community and enrolling high-end clients quickly. Why? Hearing you as host on a series of talks will give your clients a chance to experience your energy and positions you as the go-to expert. (Last year, I easily filled an 8-person high-end mastermind immediately after my 6-Figure Secrets Of Divine Feminine Entrepreneurs program – not bad for 12 interviews, which I loved doing!)
Hosting a telesummit is a significant investment of time, energy, attention and money, but it can totally pay off. The key to making yours successful is to have a tightly niched hot topic that your clients want more information about, plus great speakers giving valuable content.
POWER TIP: With a few modifications, you can use your Signature Talk in all of these opportunities, making it one of the most highly leveraged tools in your marketing medicine bag.
Don’t Wait For Permission To Get Your Message Out…
With just these 5 speaking avenues, you can attract all the awesome high-end clients you’ll ever want or need for a lifetime. There are literally thousands of dollars in income and impact waiting here for you! And… the true transformative power of speaking is that of self-appointment.
So many women are waiting for someone else to deem them “worthy” or “good enough” to speak their truth, share their message, make their dreams come true, whatever. Goddess, just get out there and do it. My coach’s request to you: schedule YOUR next speaking opportunity within the next 48 hours. Someone who needs you is waiting for you!